Communication: Mindful and Effective Ways to Keep Everyone Informed https://ift.tt/3h6t6Ka
Some companies operated on a need-to-know basis. And certainly, in some situations and industries, this may be a necessary position to take with respect to sharing information within a company. However, in most instances, transparency within a company pays off in the long-term. The goal of this article is to discuss Communication: Mindful and Effective Ways to Keep Everyone Informed. Trust within an organization is built upon many factors and behaviors by leaders. Communication is consistently found to be one of the most important leadership qualities cited by employees in employee engagement surveys. In addition, the way in which a company communicates with its customers and the general public is becoming increasingly critical to a company’s competitive advantage. The Strategic Plan Linkage Any company wishing to survive will likely have a strategic plan. This plan becomes a guiding reference point for an organization’s communication strategy. The Strategic Plan will contain a guidepost by which your communications strategy (internal and external) will want to be linked to. Factors that should be considered for communication that is related to your strategic plan may include (but not be limited to):
Steps to Building your Communication Plan To ensure that the quality of research is beneficial to your organization you will want to consider who should conduct the research. Whomever you choose to conduct your research should have experience in setting up the type of research you are looking to have completed.
Types of Communication A variety of communications methods exist in ensuring that employees and customers are kept properly informed on a timely basis and at the detail level necessary. Following are various methods for consideration (realizing that many of these may seem obvious):
What all Communications Should Have As you develop your communications for employees, customers, or the general public it is helpful to have a framework to ensure that you are meeting the needs of your audience. The Seven Cs of Communication was introduced in 1952 by Scott M. Cutlip in “Effective Public Relations”. These parameters/expectations should be considered as you build any communication – even though the original list was built in the context of public relations. Mr. Cutlip’s original list was:
It is safe to add the following Cs to the review process of your communications:
We hope that as you build your communication strategy that the previous thought starters and considerations help you to best communicate with your employees, customers, and the public to build long-term trusting relationships that result in exceptional engagement. https://kamyarshah.com #SMBConsultants
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