Research: Gather Your Facts for Better Decision Making https://ift.tt/390fWLR
Research is often undervalued in a company as leaders rely on their own experiences, their knowledge set, and possibly the knowledge and experiences of others. Surprisingly this can prove to be a limited amount of knowledge and insights when compared to the breadth of information that exists on nearly any subject matter. The goal of this article is to discuss Research: Gather Your Facts for Better Decision Making. A company’s success is greatly impacted by the effectiveness of the decisions it makes. And while it is important to be efficient (aka, expedient) in your decision making it is just as important to make sure you have done your research to consider all of the facts and options that may be available to you. Research versus Analytical Decision-Making Research is very closely tied to analytical decision-making. Both are based on gathering as much information as possible. Research findings oftentimes play into analytical decision-making. Rather than consider them as two whole separate activities it is suggested that both be used to complement each other. Getting Good at Research Getting good at research requires several activities that when executed upon will result in more decisions being supported by research findings (and where necessary, analysis to understand the research). The dictionary.com definition defines research as the diligent and systematic inquiry or investigation into a subject in order to discover or revise facts, theories, applications, etc. When conducting research you will need to consider your research design (how you plan to answer the question or problem you are faced with) and the research method(s) you choose to execute this plan. Depending upon your company’s business model you may engage in the usage of different types of research methods for solving or understanding different types of problems. The research methodologies are quite varied and it is helpful to have a general understanding of the various types of research you may use (descriptions are the author’s interpretation of commonly used definitions):
Preparing to Conduct Your Research Numerous steps should be taken as you build the research muscle of your organization To ensure that the quality of research is beneficial to your organization you will want to consider who should conduct the research. Whomever you choose to conduct your research should have experience in setting up the type of research you are looking to have completed.
Your Research Process Each research effort may vary somewhat in the approach based on the methodology used, however, most will contain most of the following steps:
Building an expectation of research-based decision-making will take time and effort. Once incorporated into your culture you can expect that initiatives will be well thought out with various options considered and positioned for optimal success. https://kamyarshah.com #SMBConsultants
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